The Men Inside the Suits

The Republic of the Congo

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5 min

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2014

Story

The best-dressed documentary of all time, about the sapeurs—the “society of elegant persons of the Congo.”

“The white man has invented the suit. We have made an art of it.”

Papa Wemba

Did you know?

Héctor Mediavilla had already spent seven years photographing the Sapeurs movement when Guinness hired him to direct this five-minute documentary to contextualise its ad campaign.

This included publishing the acclaimed photography book S.A.P.E. (2013), a collaboration with Congolese author Alain Mabanckou.

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