Little Simz ‘Flood’
Salomon Ligthelm • South Africa • 2025 • 3 min
Story
A modern-day fable exploring the tensions between the material and the spiritual, reimagining the matador’s nemesis as a muscle car instead of a bull.
Why watch?
• Winner: UK Music Video Awards (Best International Video)
• Winner: D&AD (Wood Pencil: Direction)
• Silver: Cannes Lions (Excellence in Music Video)
• Silver: Shots Awards (Best Music Video EMEA)
• Bronze: Clio Awards (Directing)
• Nominated: MOBO Awards (Video of the Year)
“A hyper-stylised meditation on materialism and its role in shaping culture. Evoking the fine art-inspiration of his photography work, Ligthelm's eye for framing and composition is on full display here.”
Rob Ulitski, Promonews Pick of the Day
Did you know?
Director Salomon Ligthelm was born and raised in Pretoria, South Africa. His missionary parents took him to Dubai when he was 12.
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